Name: Serena | Flowing Floral Art Dress
Brand: Abbey London
SKU: SKU_1749209962967_704
Price: 34.95 GBP
Availability: InStock

□

ANNIVERSARY SALE: UP TO 70% OFF

LIMITED STOCK REMAINING!

FREE SHIPPING ON ALL ORDERS!

£34.95 £69.90 Anniversary Sale

Free Royal Mail Delivery
Summer sale ends tonight at 11:59 PM
10% off for 2 items, 15% off for 3+ items

Only a few left in stock

IT’S OUR 3 YEAR ANNIVERSARY!

We’re celebrating 3 years of effortless style. Stock is running low — and many favourites won’t be restocked. If ‘Add to Cart’ still works, there’s still a chance — but hurry, the sale ends soon! ✨

She chooses ease, elegance — and what feels right.
The Serena Dress is designed for movement, comfort, and quiet beauty. No zips, no tight seams — just soft structure that flows as you do.

The relaxed shape drapes effortlessly over your figure, flattering your natural shape without clinging. Its textured floral details catch the light gently, adding depth and grace to every step — whether you're in the garden, on the high street, or meeting friends for lunch.

“It doesn’t cling or squeeze. It just flows — and I feel like myself again.”

Why You’ll Love It

Flowing A-line shape — flattering and forgiving
3D floral texture — elegant detail that elevates the look
Soft, breathable fabric — ideal for warm days and layering
Mid-calf length — modest, stylish, and versatile
No fastenings — just slip it on and go

Style Tip

Pair it with strappy sandals and a wide-brimmed hat for garden lunches, or layer with a light cardigan and flats for everyday ease.

“People stop me and ask where I got it. I haven’t felt this confident in years.”

Now available in **Dark Blue** and **Soft Pink** — sizes S to 3XL.

Not satisfied with your order? No worries at all. Upon receiving your product, you have a 30-day window to initiate a return. Simply reach out to us via email, and we'll provide you with the necessary return form.

Orders in Ireland include free shipping, a tracking number, and are shipped out the next day with Royal Mail.

Abbey London has over 3000+ happy customers and our customers rate us 4.7/5.0

You can pay securely with Paypal and Credit Card. An SSL connection (Secure Socket Layer) secures the digital transmission of your personal data, including credit card and account information. The protection of your data is a high priority for us. We therefore treat your data with the utmost confidentiality, do not pass it on to third parties and only use it for certain processes before we delete it.

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COMBINE AND RECEIVE AN EXTRA 10% OFF

Excellent

Based on 1421+ reviews

Verified

2 hours ago

Good service

Order arrived quickly, and everything fits perfectly. Highly recommended!

Avery C.

Verified

3 hours ago

Love it!

Perfect fit, exactly as shown on the website. Accurate sizing and great fabric quality. Highly recommend!

Olivia P.

Verified

4 hours ago

Seamless Experience

Great experience from start to finish. User-friendly site, and the size guide was perfect for choosing the right fit.

Liam T.

Verified

2 days ago

Thrilled with My Purchase

So glad I bought online! Top quality, perfect fit, and comfortable fabric. Definitely won’t be my last purchase!

Emma N.

Verified

Yesterday

Excellent Quality!

Great quality and perfect fit. Very satisfied! The only downside is that the items tend to sell out quickly.

Noah W.

BRITISH STYLE

Family-Run. Thoughtfully Made.

I started Abbey London because I couldn’t find clothes that felt made for me — a woman with experience, confidence, and her own quiet style.

We design flattering, comfortable pieces that move with you, not against you.

Soft where you want softness. Structured where it matters.

This isn’t fast fashion.

It’s fashion that sees you.

Anna,
Founder, Abbey London

Frequently Asked Questions

What size should I order? ›

We provide a detailed size guide on each product page to help you find the perfect fit. If you’re between sizes or unsure, we recommend checking the measurements or reaching out to our support team for assistance.

Do you offer free shipping? ›

Yes, we offer free shipping across the UK on all orders. No minimum purchase is required — every order qualifies for free standard delivery!

Do you ship outside the UK? ›

At the moment, we don’t offer standard shipping outside of the UK. However, in some cases, we’ve been able to arrange shipping for international customers. If you’re located outside the UK and would like to place an order, feel free to contact us at support@abbey-london.co.uk — we’d be happy to look into it for you.

What is your return & refund policy? ›

We offer a 30-day return period, starting from the day you receive your package. If you’re not completely satisfied with your purchase, you can return it within this timeframe. Please ensure that your return shipment is sent back to us within these 30 days to be eligible for a refund.

If you wish to return an item after receiving your order, please contact our customer support team at support@abbey-london.co.uk for more information regarding the return address and return Instructions.

If you have any questions or need assistance with your return, feel free to reach out—we’re happy to help!

30-DAY MONEY-BACK GUARANTEE

You have 30 days from delivery to request a return for a full refund. Just email us for a return form and we’ll take care of the rest.

TOP-TIER CUSTOMER SUPPORT

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7 days a week ready to answer questions and provide support whenever you need it.

TRUSTED DELIVERY ACROSS THE UK

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Serena | Flowing Floral Art Dress