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ANNIVERSARY SALE: UP TO 70% OFF
LIMITED STOCK REMAINING!
FREE SHIPPING ON ALL ORDERS!
Helen | Elegant Casual Floral Dress
Helen | Elegant Casual Floral Dress
Helen | Elegant Casual Floral Dress
4.8 Based on 1421 reviews

Helen | Elegant Casual Floral Dress

£34.95 Regular price £69.90 Sale priceAnniversary Sale
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  • Free Shipping Free Royal Mail Delivery
  • Returns Summer sale ends tonight at 11:59 PM
  • Returns 10% off for 2 items, 15% off for 3+ items
  • Only a few left in stock
Size
IT’S OUR 3 YEAR ANNIVERSARY!
We’re celebrating 3 years of effortless style. Stock is running low — and many favourites won’t be restocked. If ‘Add to Cart’ still works, there’s still a chance — but hurry, the sale ends soon! ✨

A timeless floral essential for effortless everyday beauty.

The Helen Dress brings graceful ease to your wardrobe, combining a relaxed fit, feminine V-neckline, and lightweight floral fabric that flows with every step. Whether you're strolling through town or enjoying a garden brunch, Helen  offers a versatile, feel-good silhouette you’ll reach for again and again.

Why women love the Helen Elegant Casual Floral Dress

Flattering V-neckline: Highlights your neckline while keeping the look soft and feminine.

Relaxed, flowing fit: Designed for freedom of movement and lasting comfort.

Lightweight floral fabric: Breathable and breezy for warmer days or layered looks.

Flared hem design: Adds graceful movement and timeless charm.

Perfectly versatile: Ideal for casual outings, holiday wear, or dressed-up dinners.

Add the Helen Dress to your wardrobe and feel beautifully at ease.

Not satisfied with your order? No worries at all. Upon receiving your product, you have a 30-day window to initiate a return. Simply reach out to us via email, and we'll provide you with the necessary return form.

Orders in Ireland include free shipping, a tracking number, and are shipped out the next day with Royal Mail.

Abbey London has over 3000+ happy customers and our customers rate us 4.7/5.0

You can pay securely with Paypal and Credit Card. An SSL connection (Secure Socket Layer) secures the digital transmission of your personal data, including credit card and account information. The protection of your data is a high priority for us. We therefore treat your data with the utmost confidentiality, do not pass it on to third parties and only use it for certain processes before we delete it.

Excellent

Based on 1421+ reviews

BRITISH STYLE

Family-Run. Thoughtfully Made.

I started Abbey London because I couldn’t find clothes that felt made for me — a woman with experience, confidence, and her own quiet style.

We design flattering, comfortable pieces that move with you, not against you.

Soft where you want softness. Structured where it matters.

This isn’t fast fashion.

It’s fashion that sees you.

Anna,
Founder, Abbey London

Frequently Asked Questions

What size should I order?
We provide a detailed size guide on each product page to help you find the perfect fit. If you’re between sizes or unsure, we recommend checking the measurements or reaching out to our support team for assistance.
Do you offer free shipping?
Yes, we offer free shipping across the UK on all orders. No minimum purchase is required — every order qualifies for free standard delivery!
Do you ship outside the UK?
At the moment, we don’t offer standard shipping outside of the UK. However, in some cases, we’ve been able to arrange shipping for international customers. If you’re located outside the UK and would like to place an order, feel free to contact us at support@abbey-london.co.uk — we’d be happy to look into it for you.
What is your return & refund policy?

We offer a 30-day return period, starting from the day you receive your package. If you’re not completely satisfied with your purchase, you can return it within this timeframe. Please ensure that your return shipment is sent back to us within these 30 days to be eligible for a refund.

If you wish to return an item after receiving your order, please contact our customer support team at support@abbey-london.co.uk for more information regarding the return address and return Instructions.

If you have any questions or need assistance with your return, feel free to reach out—we’re happy to help!

30-DAY MONEY-BACK GUARANTEE

You have 30 days from delivery to request a return for a full refund. Just email us for a return form and we’ll take care of the rest.

TOP-TIER CUSTOMER SUPPORT

At Abbey London, we’re here for you
7 days a week ready to answer questions and provide support whenever you need it.

TRUSTED DELIVERY ACROSS THE UK

We deliver across the UK with a secure, tracked shipping method, offering the fastest and most reliable service for free.

Helen | Elegant Casual Floral Dress